The SP-1 team hit the EICMA Motorcycle show in Milan last week. It was a fantastic show with plenty of great new products. Here is a brief of some of the designs trends that we picked up.
All around the show there was a huge lean towards the retro-custom vibe. BMW rolled out several RNine-T bikes in multiple specs. Some had an authentic scrambler vibe with knobbly tires and long travel suspension, others with classically style aerodynamic cowls and streamlined tail units. Manufacturers were keen to show the versatility of their modern retro offerings and most did this very well.
We also saw classic colour schemes and palettes re-imagined. For example the Ducati Scrambler wore the John Player Special gold and black combo pretty well. Yamaha brought a moody gloss grey and red Abarth badged bike as their first factory built cafe-racer offering.
We saw bikes from all segments sporting large polycarbonate screens this year. The extreme, often Dakar inspired, offroad bikes took a utilitarian approach, often with no attempt to doll up the mechanicals and electronics hiding behind. Alternatively, The Adjustable windshield on the Honda X-ADV Adventure scooter sported a futuristic look with some clean technical surfacing on the mounting bracket.
It was good to see the lighting technologies from the rest of the automotive sector continue to filter through to the two wheel market. We saw ‘U’ shaped DRL’s on lots of bikes. Angular, friendly, aggressive, it seems to be a very versatile light graphic. Not all bikes were sporting LED technology just yet though, it feels like cost and packaging constraints are still a prohibiting factor here. There is a definite trend towards creating an interesting vibe by using selective frosting on the lenses, giving a warm glow and adding depth and creating interesting details..
The KTM SUPER DUKE sported a jewel-like headlight unit encased entirely in a clear plastic housing. The strong sharp graphic shouts KTM. Next door we saw Husqvarna with a typically scandinavian feel - simple and minimalistic round light graphics with text inlays.