We were very fortunate to be approached by Mark Truman (CEO of ARC Vehicles) to work closely with his own team to help design and develop an exciting new electric motorbike. Mark’s dream was to have the most technologically advanced motorbike of its kind on the market.
It all started when Mark was heading up the Jaguar Land Rover’s white space (skunk works) ideas team. This is also when SP-1 Design and Mark originally got to work together on one of their many exciting non-automotive projects.
When it came to ARC vehicles 1st project, Mark contacted us to continue our relationship and aid them to style and develop his vision.
The development of the battery casing was in its infancy and we worked closely with ARC Vehicles and Delta motorsport to do our best to visually reduce the bulk of this unit. Once the basic package was established, we quickly got to work on putting together a series of concept sketches to gauge the design theme that best visualised the project intent.
From here we were working closely with the ARC team to aid package refinement with an eye to helping the styling. In many ways we were styling to our client’s vision.
Straight from the get-go we had started to get volume surfaces into Alias. A lot of the design from then on was very much in 3D. Arc wanted the fastest possible route to a show bike and didn’t have time or budget for a clay model.
One of the biggest challenges was, due to the integrated flow nature of the top panel we had to consider the design from nose to tail all in one go. The headlight had to seamlessly blend into the effective tank which then blended into the seat and tail with a constant flow.
Once these were fix we were then able to look more closely at the finer details of the light internal details as well as the little bits of jewellery.
To aid our own styling development we decided to utilise our in-house rapid prototype machines, so we could gauge real world volumes. With these we were able to offer them up to a mocked-up battery housing. From here we were able to refine the design further with the show bike build in mind.
The full project for us was quite intense spanning a period of 18 weeks.
Seeing the bike in Milan at the EICMA 2018 show was a proud moment for the team. It looked even better in this environment than we could have ever expected.
We look forward to being part of the next stage of the ARC vehicles story, aiding the road to production.